Local television has a content rights problem. View TV Local has the solution.
Local television broadcasters have an enormous opportunity to expand their audiences and generate new revenue through Connected TV (CTV) and Streaming TV. However, simply taking an existing terrestrial, cable or satellite television feed and rebroadcasting it across streaming platforms is not always possible.
The problem is content rights.
In many cases, national networks supplying programming to local affiliates do not grant the rights required to redistribute their national programming through independent streaming services, CTV applications or OEM television platforms. This leaves local broadcasters with a significant challenge: how do they take their established local television brand and audience into the streaming era without infringing on the rights of the national content providers?
The reality is that much of the content a local broadcaster can independently control is the content it produces itself: local news, weather, community stories, interviews, regional features, local sports and reporting about its own catchment area.
While this content is valuable, it is not necessarily enough to sustain an engaging television channel throughout the day if it is simply repeated in loops.
Audiences want a television channel, not a collection of repeated local news clips.
Rebuilding Local Television for the Streaming Generation
View TV Local provides a new approach to local television distribution by combining a nationally licensed programming service with the local broadcaster’s own content, branding and identity.
Rather than simply streaming an existing broadcast feed, View TV Local helps reassemble a traditional cable-style television channel specifically designed for CTV and Streaming TV audiences.
The broadcaster retains its local identity, branding and connection with its community, while View TV provides access to one of two nationally licensed programming channels to fill the hours between local programming.
Broadcasters can choose between two programming approaches:
1. Premium Entertainment
A nationally licensed entertainment channel featuring familiar, mainstream television programming, including popular game shows such as Deal or No Deal and Family Feud, alongside other established entertainment content.
This provides audiences with recognisable programming and a reason to stay tuned beyond local news and regional features.
2. Retro Television and Classic Movies
A nationally licensed retro entertainment channel designed to replicate the appeal of traditional television networks such as MeTV.
Featuring classic television from the 1970s and 1980s, alongside classic movies, this option delivers a familiar television experience for audiences who enjoy the programmes they grew up watching.
Both options provide a substantial national programming foundation around which local television broadcasters can build their own CTV channel.
How View TV Local Works
View TV Local integrates directly with the local broadcaster to combine nationally licensed entertainment programming with locally generated content.
The result is a branded streaming television channel that looks and feels like a traditional local cable television service, but is designed for modern CTV distribution.
Local content can be integrated through:
- Live video feeds: Direct integration of local news broadcasts, weather reports, live events and other programming.
- Video content ingest: Uploading locally produced news packages, interviews, features, community stories and regional programming.
- Local programming schedules: Creating dedicated local news and entertainment slots throughout the day.
- Branded channel presentation: Retaining the local broadcaster’s identity, logos, graphics and on-screen branding.
- National programming integration: Filling the remaining broadcast hours with licensed premium entertainment or retro television programming.
The programming strategy can include local news in the morning, evening news coverage, hourly local updates and scheduled regional features, surrounded by nationally licensed entertainment content.
This creates a much more compelling proposition than simply looping local news content throughout the day.
Distribution Across CTV, OEMs and MVPDs
View TV Local is designed to take local television beyond the broadcaster’s existing website.
The resulting channel can be distributed across:
- The local broadcaster’s own website and streaming services.
- Connected TV applications and Smart TV platforms.
- CTV OEM distribution networks.
- Multichannel Video Programming Distributors (MVPDs).
- Streaming TV platforms and FAST distribution networks.
- Other compatible digital television distribution services.
This gives local broadcasters an opportunity to extend their existing brand into the places where audiences are increasingly watching television.
Instead of being restricted to their traditional broadcast footprint, local broadcasters can develop a streaming presence that reaches audiences across multiple connected television platforms.
The View TV Local Revenue Opportunity: $100 RPM
View TV Local is built around a fundamentally different approach to local television monetization.
The commercial model targets a $100 RPM, equivalent to $0.10 per viewing hour.
This provides a straightforward relationship between audience viewing hours and revenue, allowing broadcasters to understand the commercial opportunity of building a meaningful CTV audience.
Consider the following examples:
| Weekly viewing hours | Annual viewing hours | Annual revenue at $100 RPM |
|---|---|---|
| 250,000 | 13 million | $1.3 million |
| 500,000 | 26 million | $2.6 million |
| 1 million | 52 million | $5.2 million |
The opportunity becomes even more interesting when looking at the potential local catchment area.
What if one million local viewers watched for 30 minutes per day?
| Audience metric | Result |
|---|---|
| Local catchment audience | 1,000,000 |
| Average daily viewing | 30 minutes |
| Daily viewing hours | 500,000 |
| Monthly viewing hours (30 days) | 15 million |
| Monthly revenue at $100 RPM | $1.5 million |
| Annualised revenue | $18.25 million |
View TV Local drives predictable Net Revenues – These are illustrative revenue projections, not guaranteed earnings. Actual results depend on audience delivery, monetizable viewing hours, advertising fill, distribution and the applicable commercial terms.
The important point is that local television already has something many streaming services spend millions trying to establish: a relationship with a geographically identifiable audience.
View TV Local provides the programming infrastructure and distribution strategy to turn that relationship into a modern streaming television opportunity.
Local Television Has a Future. It Just Needs a New Distribution Model.
The transition from terrestrial, cable and satellite television to CTV should not mean that local broadcasters lose their identity, their audiences or their ability to generate revenue.
The opportunity is to take what makes local television valuable and rebuild it for a new generation of television distribution.
By combining locally produced content, nationally licensed entertainment, traditional television scheduling and modern CTV distribution, View TV Local gives broadcasters a practical route into Streaming TV without depending on the rights to rebroadcast an entire national network feed.
View TV Local brings local television back to the living room, across the connected television ecosystem.
Upgrade Your Local CTV Experience with View TV Local
Whether you are a local television station, regional broadcaster, independent news operation or established cable television provider, View TV Local can help you transition your existing local television brand into a fully programmed Local CTV and Streaming Local TV channel.
Keep your local identity. Expand your programming. Reach new audiences. Build a new revenue stream.
View TV Local: National Entertainment. Local Television. Global Distribution.
Visit View TV to discover how View TV can help transform your local television operation into a next-generation Streaming TV service.